Social Location Marketing: Outshining Your Competitors on Foursquare, Gowalla, Yelp & Other Location Sharing Sites (Que Biz-Tech)




Author: Simon Salt
Type: eBook
Date Released: 2011
Format: pdf
Language: English
Page Count: 240
Isbn10 Code: 0789747219
Isbn13 Code: 9780789747211


From the Author The strategies that I have included in this book relate to Social Location Marketing not just a particular technology. Of course everyone talks about Foursquare or Facebook Places now, but what if something new comes along in 6 months? I cover the currently technology, how to set up your account and how to use them for business, but more importantly I cover the strategies that will work across platforms. I also show you how Social Location Marketing fits into the bigger social media/digital communications strategy in your organization.More information about the book and the cities I will visit on tour is at sociallocationmarketing.com From the Inside Flap "Have you checked-in to the new reality of business? Simon shows you how to engage the social consumer and compete for tomorrow's future, today." Brian Solis Author of Engage, the complete guide for businesses to build and measure success in the social web "Too many people are running around nowadays calling themselves "Social media experts." Simon doesn't call himself that. His clients do. And they're right. I'll read anything this man writes." Peter Shankman Founder, Help a Reporter Out - Author Customer Service: New Rules for a Social Media World Location-based services are becoming increasingly crucial to brands, marketers and their agencies. Social consumers are sharing their locations - and how they feel about them - with these applications. This book is a vital head start for marketers who are seeking to incorporate these new capabilities into their plans (and that should be everyone). Adam Keats Senior Vice President  Weber Shandwick This book offers a revolutionary idea: that you can win by timing your marketing to reach people who are actively sharing their location online instead of trying to blast them with irrelevant marketing at every hour of the day. Many now-defunct companies could have been saved by heeding this deceptively simple idea. Rohit Bhargava Author of Personality Not Included and EVP of Strategy & Planning at Ogilvy

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